Known as the "Best Rookie," Rain bagged almost all the newcomer awards in South Korea upon his debut in 2002. In the MV for his first single "Bad Guy," he showcased powerful dance moves, his unique appearance, and his international charisma, earning him the title of South Korea's No.1 lady-killer. Several advertising companies favored him for his diverse and killer charm. Korea's biggest telecommunication company SK, Samsung digital cameras, companies selling student uniforms, drinks, ice cream, and more, all signed advertisement contracts with him. He even filmed a TBJ fashion commercial with Cha Tae-hyun, which crowned him the Best Advertisement Rookie in 2002. After that, he created a sensation at all the award ceremonies. He won Best Rookie at the SBS Gayo Daejeon, Rookie of the Year at the Korean Music Awards, Best New Artist at the Golden Disc Awards, Best New Male Artist at the Mnet Music Video Festival, Best New Artist at the KMTV Music Awards, the Popularity Award at the KBS Music Awards, Top 10 Singer at the MBC Music Awards, and more.